Every year brings new technology and new technology trends that either continue to shape our future or signal the end of some long-standing aspect of our consumer culture. These 7 disruptive technology trends are, according to digital analyst Brian Solis, what brands and consumers should look out for in 2015 to 2016.
1. Social Media in its current form is dead.
What Solis calls Social Media 1.0 is dead and in its place is a transformed ecosystem that operates in real-time. Brands will require more sophisticated content marketing platforms that are appropriate for the more portable Social hub.
2. Searching goes beyond Google.
While Google remains the largest and most sophisticated search engine in the world, consumers are influenced by more than just searches. Comments online, in particular, are said to influence over 88% of consumers. On the other end of this, customers are also starting to use alternative platforms for starting their searches such as YouTube and Pinterest.
3. Messaging apps overtake social networks
Based on user numbers, messaging apps are on course to overtake social networks. Of the world’s top instant messaging apps, even the smallest has millions of registered users while the largest, WhatsApp, has close to 500 million registered users.
4. Brands need to shift focus to Generation Z, the first mobile, and mobile-only generation. Just as children are the future, so too is mobile, and marketers and content producers need to find innovative ways to reach out to this demographic.
5. The democratization of innovation
Crowdfunding will continue to grow, which actually speeds up much of the disruptive trends found in this list. Ideas, products, and projects can be crowd funded and it is becoming a global phenomenon, meaning that innovation is being democratized everywhere.
6. Mobile payments will leave its infancy stage
Mobile payments are finally gaining traction in the United States, after lagging behind countries like Japan for years. With the ease of use of products like Google Wallet and Apple Pay, and their easy integration into existing PoS systems by merchants, mobile payments are predicted to skyrocket.
7. The continuing rise of the Sharing Economy
Products, including lodging and transportation, are becoming more “on-demand” through mobile apps that connect consumers to what they may need. Instead of owning a car, services provided by car rental companies like Enterprise, make it easy for customers to “borrow” one of the many shared vehicles in their fleet. Geolocation makes it instant and hassle free.